Data countries of mobile relationship and hook-up apps: promising issues for vital personal technology studies

Matchmaking as facts technology

By far the most popular expanded usage of dating information is the work performed by okay Cupid’s Christian Rudder (2014). While definitely exploring activities in report, complimentary and behavioural information for industrial reasons, Rudder in addition released a few websites (after that guide) extrapolating from all of these models to reveal demographic ‘truths’. By implication, the information science of dating, because of its blend of user-contributed and naturalistic information, OK Cupid’s Christian Rudder (2014) contends, can be viewed as ‘the brand-new demography’. Data mined through the incidental behavioural traces we leave when performing other activities – like intensely individual things like romantic or sexual partner-seeking – transparently display all of our ‘real’ desires, choice and prejudices, roughly the debate happens. Rudder insistently frames this process as human-centred and on occasion even humanistic contrary to corporate and authorities applications of ‘Big Data’.

Reflecting a today familiar debate concerning the bigger personal benefit of gigantic Data, Rudder has reached problems to distinguish their jobs from surveillance, stating that while ‘the community discussion of data keeps focused mostly on two things: authorities spying and commercial opportunity’, of course, if ‘Big Data’s two running reports have been monitoring and money, going back three-years I’ve started working on a third: the human story’ (Rudder, 2014: 2).